In the Media
Nieuwsuur (2025)
I had my tv debut on the Dutch tv program Nieuwsuur. We discussed the impact of the import tariffs announced by Trump from our own perspective.
In our case brands with a strong footprint in the US will now focus more on offering their products in Europe. Many brands will do that, meaning that there will be a wider product offering in Europe than ever before. Before there was less urgency for these brands to differentiate to multiple countries. Now they need to.
Elsevier (Dec 2019)
China has its Chinese dream. I have been fortunate to be chasing and living my China dream since 2007. Together with 6 other Dutch entrepreneurs we had the chance to share our Chinese dream in a well-known Dutch magazine EW for their Christmas special edition. A magazine that has a large following in the Netherlands and has been around since 1945. Such a a big honor to be featured. Click the free access link below for the full article (Dutch only).